Organic search is undergoing a dramatic transformation, and as user behavior shifts and technology advances, dental practices must continuously refine their online marketing strategies to stay competitive. In this blog, we’ll explore key trends reshaping organic search and provide actionable…
Choosing between SEO and PPC is a common dilemma for dental practices trying to grow their online presence. Many dentists find themselves asking: which strategy provides the best return on investment? Let’s break it down. SEO is often seen as…
Within the dental industry, establishing a strong online presence is essential for attracting and retaining patients. We can help in offering a comprehensive suite of services tailored to enhance your practice’s visibility and appeal. Branding Your brand is…
The UK dental market is changing. With corporate ownership of practices dropping by 3.3%, and 65% now independently owned, smaller practices are stepping up to focus on personalised patient care. But independence brings its own challenges – how do you…
Google’s regular algorithm updates have far-reaching effects across industries, including service-based businesses such as dental practices. With each update, Google refines how it ranks websites, prioritising user experience, content quality and local relevance. For dentists, staying ahead of these changes…
A high click-through rate (CTR) is a crucial metric for successful email marketing. It indicates how many patients clicked on a link within your email. A higher CTR means your emails are more engaging and effective. Here are some strategies…
November is a time when we start looking at our plans for the future. What are we going to start doing in 2025 and what improvements can we make. It’s a good time to take stock and see if there’s…
If you’ve ever needed customer support via webchat, you’re probably familiar with the frustrations it can bring. Traditional webchats often lack reliability and consistency. For dentists, delivering accurate information promptly to patients is essential, especially with the rising competition. One…
For many dental practices, website traffic is a key performance metric, as it reflects the visibility and reach of the practice online. Still, many people tend to place too much emphasis on short-term traffic changes, especially when numbers unexpectedly rise…
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