The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video. Instagram With more than 400 million monthly active users, and 40 billion…
Helpful Marketing Tips for your Practice
9 March 2016 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaGreat marketing tips to help grow your practice… Create and use business cards Use your website on a regular basis Make your website mobile friendly Write a blog and share interesting practice updates on a weekly basis Listen to your…
This blog goes Stateside with a case study of the some of the SEO and Adwords strategies utilised by the American presidential candidates’ to engage with their voters, with some useful take-aways for Dental Practices in the UK … tenuous,…
Deciding how, where and when to advertise your practice online can be a daunting task. Often practices don’t realise that they can spend as little as £1 a day and still get decent results. Facebook isn’t new to advertising, but…
The validity of online reviews
3 March 2016 | Marcus Amberton | Marketing, Search Engine OptimisationIt’s human nature to seek word-of-mouth support for a business in order for us to gain trust in the service and faith that our hard-earned cash is going to be well spent on a top call service or product or experience….
Why a mobile-friendly website Is essential to online marketing success in 2016
29 February 2016 | Marcus Amberton | MarketingSome Dental Practices are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If your Practice falls into this category and you would like to continue being competitive online in 2016, then now is…
Local SEO is probably the most important online channel you will use to drive traffic to your dental website and to gain new patients. Even though most small business owners outsource there SEO work, I still think it is important…
Content Strategy 1. Supply original content that’s incredibly useful 2. Every marketing campaign will have failures, learn from your mistakes 3. Make people want to share your content 4. The key to content marketing success is being human 5. Make…
Google is taking its self-coined term ‘Micro-moments’ seriously and has started auto correcting searches with the suffix “near me” for keywords that traditionally have been associated with local search. In essence the search engine giant is making it easier for people…
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