Should you be advertising on Facebook…
Deciding how, where and when to advertise your practice online can be a daunting task. Often practices don’t realise that they can spend as little as £1 a day and still get decent results. Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit your practice.
According to its latest report, Facebook now counts 1.59 billion monthly active users, which is exactly the reason that practices should experiment with Facebook advertising to reach a wider audience.
Benefits of Facebook Advertising
- Value for money
- Great targeting options
- You can easily track spend, performance and return on investment
- Enhanced audience targeting
- A/B testing capabilities
- Improve video reach
- Reach your mobile audience
News Feed Ads
Facebook loves tweaking the News Feed experience, but up to now, it was clear that advertising is not disrupting the user’s experience. Facebook wanted to make sure that loyal users remain active on the site as much as possible, and this also extended to advertising. The fact that the ads didn’t necessarily annoy the users helped the brands realise that Facebook is becoming a very interesting platform to explore and its latest features indicate that it’s more serious than ever to create an even more profitable model.
What makes Facebook advertising beneficial
- Targeted ads: Facebook excels in helping a practice reach the right audience, with many targeting options that appeal to a selective audience.
- Affordability: Social advertising is cost-effective compared to other advertising types.
- Receptive audience: Facebook managed to integrate advertising in a way that isn’t annoying for the audience, by “training” them to be more receptive to ads, provided that they’re relevant to them.
- Advertising options: In order to make an ad relevant, Facebook offers several advertising options, depending on the practice’s goal, the audience’s needs and the formats that tend to be more successful.
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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