Google just wants to be near you
Google is taking its self-coined term ‘Micro-moments‘ seriously and has started auto correcting searches with the suffix “near me” for keywords that traditionally have been associated with local search.
In essence the search engine giant is making it easier for people to find what they are looking for nearby.
Micro-moments, is a term Google created. They explain it as “intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.” These moments occur when a user is looking for places to go or things to do, or things to buy usually on a mobile phone.
In response to this recognised behavioural trend, Google’s addition of ‘near me’ autocomplete makes it much easier for users to find the closest answer for their needs. Google is anticipating that when users enter such terms as “accountants”, “banks”, “toy shop” or “dentist”, chances are they intend to find something near their location whichever device they are using.
This is just another step forward in Google’s hyper-local mentality. As an increasing number of businesses utilise online marketing, so the competition has increased, and in order to deliver relevent results the search engine rightly assumes that with these types of terms it is location that is a driving category in the users search.
Micro-moments are important for all businesses using the Internet to attract custom. The behaviour accelerates the customer journey. increasingly users research and purchase occur on one device. And most certainly, micro-moments accelerate the path to offline purchase. For instance, according to Google, nearly half of consumers trying to decide on a restaurant do their local search within an hour of actually going.
Think of the potential patient who has tooth ache. Their micro-moment will be centred around finding a solution to this painful problem.
The ‘dentist near me’ autocorrect satisfies their search for a solution; then all they have to do is call you!
Give Dental Design a call on 01202 677277 to discuss more about dntal marketing, micro-moments and attracting new patients to your dental practice.
with thanks to Adam Dorfman for inspiration for this blog.
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