It has been confirmed that from this week, pay per click advertising using Google Adwords is having a major shakeup. Google aren’t afraid of testing out new layouts and ways of doing things, as we’ve seen in the past with the reduction of the Google places ‘seven pack’ to three.
The latest change means that Google will no longer show Adwords ads on the right hand side of its search engine results pages, worldwide. Paid for ads on Google will now only be shown at the top and bottom of the search engine results pages, rather than on the right hand side.
However, Google have stated that in the case of ‘highly commercial’ ads for hotel or car insurance etc, the number of ads displayed will increase from three to four, creating more advertising ‘real estate’ but further pushing organic search down the page.
For dental practices who already utilise paid search, this means that the average position metric is more important than ever and it is predicted that the change could drive up average costs per click as the competition increases for the top slots.
“Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to more profitable in the long run.”
Here at Dental Design, we are proud to have 5 members of the team who are qualified (they take exams each year!) to run effective, profitable, Google Adwords pay per click campaigns. They continually keep on top of changes such as this, to ensure that you are gaining the most from your PPC marketing.
If you would like further information about how pay per click advertising can work wonders for your dental practice marketing, speak to a member of our team today on 01202 677 277 who will be happy to help you.
Thank you to search engine watch for the inspiration for this post.