How to get noticed in the online world

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26 February 2016 | | Marketing, Social Media

Content Strategy

1. Supply original content that’s incredibly useful
2. Every marketing campaign will have failures, learn from your mistakes
3. Make people want to share your content
4. The key to content marketing success is being human
5. Make your content honest & authentic
6. Track your key mentions over time and flag events that cause unnatural spikes
7. Traditional marketing matters
8. Your narrative always needs a beginning, middle and end

Social Media

1. Show off more casual, impromptu photos of you and your employees
2. Snap a shot of your desk/office/window view/equipment
3. Ask your fans a friendly question
4. Give glimpses of your work in-progress
5. Post some graphics of your favorite quotes (they should align with your brand)
6. Give an opinion on a popular story currently happening in your industry
7. Ask your followers to help you make your business decisions on: product development, blog post topics etc.
8. Draw attention to others’ pages by sharing their content, expressing gratitude, or giving them praise
9. Identify exactly when in the day your audience is most active online

Blogging

1. Find your blog’s niche
2. Consistently produce quality content
3. Be SEO-friendly
4. Share your content on social media
5. Be shareable
6. Share your expertise
7. Comment on other blogs
8. Introduce video content into your web presence
9. Collaborate with other bloggers
10. Join online groups and forums

If you would like any further information then please give the Dental Design team a call on: 01202677277.

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