You know your website should fulfill all your objectives. You know your website should provide return on investment (….or at least you hope it will!). But how do you go about ensuring your site is measuring up? This blog outlines…
3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
29 July 2013 | Amy Jones | MarketingAs smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. And, if SEO is a core component of your digital marketing strategy – as it certainly should be, for a dental practice – having a mobile–friendly…
The latest findings from the Interactive Advertising Bureau (IAB) show mobile ad revenue grew 82.8% in 2012 to a total of $8.9billion globally, up from $5.3 billion in 2011. Looking at the three types of mobile advertising (search, display and…
Twitter has recently amended its terms of service and changed the rules in regards to the usage of the Auto Follow Back. Basically you can no longer purchase or subscribe to a service that will automatically follower a user back,…
Search engine ranking factors 2013
12 July 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationSEOMoz, an american company considered one of the most informed when it comes to SEO and Google, have just released the 2013 search ranking results after surveying over 120 SEO experts and getting them to rank different search factors. To test…
Tips for choosing a domain name for your practice
5 July 2013 | Marcus Amberton | Internet, MarketingChoosing a domain name for your Dental website is one of the most important factors to consider to create your online brand and your online identity. This is, however, a lot easier said than done! There are a few important…
Google Adwords have announced a Review Extension available to include in Ads. The extension allows advertisers to link accolades right into their ads for potential patients to see. Along with image extensions announced in June, this is yet another tool…
It's funny, when it comes to Facebook (or any social media for that matter) success is largely judged upon the number of Likes (or Followers, if you're on Twitter). But in reality, this is significantly less important – or should…
Lonely at the top? Not a chance
27 June 2013 | Marcus Amberton | Marketing, Search Engine OptimisationWhat does it mean to your Dental Practice to be number one in the search results? Quite a lot of traffic according to a recent 2013 study from online ad network Chitika. The results show that the top listing in Google's organic…
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