PPC Adwords Review Extensions
Google Adwords have announced a Review Extension available to include in Ads. The 
extension allows advertisers to link accolades right into their ads for potential patients to see.
Along with image extensions announced in June, this is yet another tool being provided to add authority, variety and individuality to an ad. Endorsements are hugely important for any online marketing campaign including online advertising. The trick is to keep it looking real and relevant. The review extension is being touted as being useful to all types of businesses, but especially to those that don’t have a direct product to review for instance a washing machine or other white good. Dental practices can benefit from using this review extension in their PPC ads to further entice prospective patients into clicking through, by gaining trust and thus improving conversions.
Of course there are some rules associated with the feature.
- They must be high quality and come from a reputable third-party source.
- It’s the advertiser’s responsibility to ensure the specific review is allowed to be used. You can also link to the endorsement site
- Adwords are to use automated and human –based systems to confirm the validity and policy compliance of all review extension.
This is just another step in new advertising for business dealing with the public to utilise the power of endorsement in influencing conversions and effective online advertising will be the benefactor. We will be keeping an eye out on the roll out of this. If you would like to find out more about online paid advertising for your practice or to discuss your current Pay-Per-Click campaign just call Dental Design on 01202 677277.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
