It's one of the great social difficulties of our time. Now Google would like to offer (and own) an allegedly equitable solution. It's easy to forget sometimes, but Google exists to make you happy. In the pecking order, you do…
Marketing as a business function proves itself when it is measurable and monitorable. To this end, knowing how users engage with your site is a useful way in determining effectiveness and evaluating marketing resources. Understanding the marketing funnel of your…
Twitter competitions: how to make the most of your promotions
24 September 2013 | Amy Jones | Marketing, Social MediaCompetitions on Twitter can be a great way to increase followers, boost engagement and raise awareness of campaigns. I’ve seen lots of dentists running free toothbrush competitions / tooth whitening discounts, etc, but are you playing by the rules and…
BrightEdge – leading global SEO and brand managers – have released their Mobile Share Report featuring data for mobile use and behaviour across industries. Whilst the data is collected from brands from across the United States and beyond, the takeaways…
10 Surprising New Twitter Stats to Help You Reach More Followers
5 September 2013 | Amy Jones | Marketing, Search Engine OptimisationSince social media is changing so often it can be really hard to keep up with the stats and trends that affect how you use it. In fact, when I took a look at some of the latest social media statistics, I…
Local Search ranking factors 2013
16 August 2013 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationBack in July I wrote a blog which highlighted the 2013 search ranking factors based on the research from American SEO company SEOMoz. The key findings from the data they gathered is that quality link building and on page optimisation…
“Q. Lots of patients seem to be accessing the practice website with tablets and mobiles. How do I go about adapting my website accordingly?”
15 August 2013 | Amy Jones | MarketingA. As smartphone and tablet adoption rapidly increases, so does the importance of a mobile-friendly website to any business – a dental practice is no exception. But, it’s no longer enough to have a desktop website only, or a separate…
How do you increase Facebook engagement? Write better status updates.
6 August 2013 | Amy Jones | Marketing, Social MediaWording is everything when it comes to Facebook. It’s essential to offer concise, easy-to-understand content with clear calls to action. Posting interesting facts, tips, and images and specifically asking your fans to comment on them can inspire interaction and dramatically…
BrightLocal have recently released the results from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching…
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