At dental design, a core part of our business is search engine optimisation. However, when we speak to you about seo in your management update, do you really know what we’re doing to optimise your site and why? This post…
How accurate are search engine results?
23 February 2012 | Marcus Amberton | Search Engine OptimisationMany dental practices have the view that if they aren’t number one on the organic search engine results page for multiple locations and for all of their treatments, there must be a problem and that they are going to receive…
For those of you that follow any search engine optimization blogs, or just SEO in general, then you will know of the bounce rate metric. It sounds like a very innocent measurement, but in reality it can become the bane of…
Search engine optimisation requires a lot more than what their title suggests. In today’s market place, SEO requires the person to be a jack of all trades and master of all, with a variety of integrated digital marketing skills up…
the importance of local search
10 February 2012 | Marcus Amberton | Marketing, Search Engine OptimisationAccording to a Piper Jaffray 2008 research paper, 30 percent of all queries contain a city, county or a postcode. With 2.6 billion local searches performed each month, the Internet has now surpassed print yellow pages and newspaper as a…
Have you seen what your website looks like on your mobile recently? Chances are, if you haven’t invested in a mobile site, it’s a pretty slow sluggish process and you have to zoom in and out in order to view…
Here at Dental Design, we realise that search engine optimisation is incredibly complex. There are so many strategies, techniques and tactics that can be employed to help organically improve your dental practices search engine visibility that it can be easy…
PPC | measure your return on investment
27 January 2012 | Marcus Amberton | Marketing, Search Engine Optimisation, TechnologyFor local service based businesses such as Dental Practices, PPC is one of the most effective ways of marketing to and acquiring new patients. Unlike SEO, campaigns can be setup and your ads can be showing at the top of Google immediately. Apart…
Why your dental practice needs to be on Google+
27 January 2012 | Marcus Amberton | Search Engine OptimisationSix months ago everyone in the office got excited about the announcement of Google+ and what it would mean for our clients. Would this become the new Facebook? Will it be as up to date as twitter? Is this just…
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