Google has been awarded a series of patents which could allow them to serve ‘environmental condition’ pay per click ads to devices. These forward thinking patents currently aren’t being acted upon, Google assures; however if they were to be developed,…
Can video help build your dental practice’s brand?
16 March 2012 | Marcus Amberton | Search Engine OptimisationMany people hate being videoed (myself included!) and any way who would ever want to sit and watch what you’ve got to say? Actually a lot of people. Patients are far more likely to thoroughly research dental treatments and practices…
10 Preventable Social Marketing Mistakes
7 March 2012 | Dental Design | Internet, Marketing, Search Engine OptimisationHere at Dental Design we realise that social media has made a profound impact on the way businesses market their products and services. Did you think Facebook and Twitter wouldn’t last when they first came out? Many of us did…
The Benefits Of Using LinkedIn For Dentists
6 March 2012 | Marcus Amberton | Search Engine OptimisationIt’s amazing how many dentists have LinkedIn and how many don’t know how to use it to its full potential. Many just think it’s yet another social networking site they need to update and quite frankly can’t be bothered, let…
Small Business and Marketing
1 March 2012 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationDoes your Dental Practice have an online marketing strategy? Have a look at the following infographic to see how your marketing strategies are likely to compare with your competition. A few interesting points to take from the data, only 27%…
At dental design, a core part of our business is search engine optimisation. However, when we speak to you about seo in your management update, do you really know what we’re doing to optimise your site and why? This post…
How accurate are search engine results?
23 February 2012 | Marcus Amberton | Search Engine OptimisationMany dental practices have the view that if they aren’t number one on the organic search engine results page for multiple locations and for all of their treatments, there must be a problem and that they are going to receive…
For those of you that follow any search engine optimization blogs, or just SEO in general, then you will know of the bounce rate metric. It sounds like a very innocent measurement, but in reality it can become the bane of…
Search engine optimisation requires a lot more than what their title suggests. In today’s market place, SEO requires the person to be a jack of all trades and master of all, with a variety of integrated digital marketing skills up…
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