It’s amazing how many dentists have LinkedIn and how many don’t know how to use it to its full potential. Many just think it’s yet another social networking site they need to update and quite frankly can’t be bothered, let alone see the benefit for their practice.
Let me enlighten you.
Have you ever searched your own name in Google? Probably not, but your patients might have! Your name is a big part of your branding, if a patient can’t remember the name of the practice it is likely they will remember yours and therefore search for it. Having a LinkedIn profile legitimises that the person they are looking for is you. So if you do nothing else, at least set up a page with your current practice details and your web address.
Furthermore, you are now able to create business pages so that you can promote your practice in a similar way to Facebook, listing your services and posting updates.
LinkedIn is also a great place for professional idea sharing. LinkedIn groups allow members to share ideas, information, research and opinions, giving you the opportunity to post discussions and comment on others.
You can also recommend dental professionals you trust and ask for recommendations yourself, again making your services appear more attractive for both patients and dental referrals.
Additionally, LinkedIn is a great news source to keep you up to date on the latest health and technology feeds for example, which you can easily share with those active on other social networks as well as expanding your own knowledge.