Onpage SEO is vital for your dental website to rank well in the search engines. On- page optimisation refers to all measures that can be taken directly on your website (the coding and set up) in order to improve its…
Alt-text: What is it and how does it impact SEO?
27 October 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationCurrently 33% of Google SERP show images – and with Google regularly updating its algorithm to improve search results, it’s likely to increase! That means, despite your best SEO efforts, you could still be missing out on another source of…
Optimising Page Experience for SEO
24 September 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationWith Google’s new algorithm changes to rankings and around 1,040,000,000 results for the phrase “dentist near me”, it’s important to consider how users experience your website. Page experience is a set of signals used by Google (and other search engines)…
Google Mum…does she know best?
21 September 2021 | Marcus Amberton | Marketing, Search Engine OptimisationGoogle MUM update – Everything you need to know. They say mother always knows best…but what about Google’s MUM update? Google has recently launched their latest algorithm update to improve the way we search and to make the results more…
Have you got a ‘Meet the Team’ page yet?
26 August 2021 | Alison Woodcock | Branding, Creative Design, Search Engine Optimisation, Web designOften included in the ‘About Us’ section on your website, a ‘Meet the Team Page’ is usually one of the most visited pages on a website. Why is this? Because people want to put a face to a name. Your…
Optimise your content for Google Featured Snippets
27 July 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationContent is the backbone of an effective SEO strategy. Search engines such as Google aim to give users the best search experiences – this now includes featured snippets. Google’s featured snippet is a unique result that stands out among the…
How to achieve a good organic search strategy
1 July 2021 | Alison Woodcock | Link Building, Search Engine OptimisationFirst things first, what do we mean by an ‘organic search?’ it simply means a natural search and refers to those unpaid search results that appear when a user types a search term into a web browser. This contrasts with…
SEO is one of the most important long-term strategies for bringing organic traffic to your website, however a high number of online visitors doesn’t always necessarily mean more patients walking into your practice. To ensure users on your website are…
The importance of a fast loading website
30 June 2021 | Marcus Amberton | Search Engine OptimisationWebsite loading speed is a priority for the overall user experience and it’s now becoming one of the most important ranking factors. Last November Google announced they were introducing Core Web vitals as part of their algorithm and becoming ranking…
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