Keyword research is the foundation of winning at SEO! The “magic of SEO” happens when you know exactly what your patients are searching for, and then delivering the answer as soon as they search for it – this can be…
SEO is forever changing. Whether it’s a new Google update, or changes in user’s search behaviour, practices must continue to adapt their SEO strategy to achieve that all-important SERPs ranking. As we enter a new year, now is the perfect…
What is a featured snippet? Featured Snippets are short pieces of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. They are more likely to appear when users enter informational queries….
As we lead into a potential economic recession, we know that customers will start to tighten their wallets and spend only when necessary. As a practice owner, it may seem natural to do the same with your budget. Marketing and…
Search engines like Google, work hard to read and understand the content on a website. By adding schema markup to your site, you can make their jobs a whole lot easier and boost your rankings. Schema markup, also known as…
SEO isn’t dead, but some strategies are. Many of the claims that ‘SEO is dead’ stem from one big misunderstanding – that SEO is always the same. The reason why it doesn’t work from some businesses anymore is because they…
SEO is one of the most complex and misunderstood marketing disciplines. It combines a large number of tools and best practices that evolve consistently, all adjusting to the regular Google updates that are released. Bad habits can be established by…
For your website to rank, its need links! Links are one of the many ways users and search engines find and understand your content. A poor internal linking structure can have a negative effect on your rankings. In this blog,…
Online reviews are vitally important for local businesses, not only for online reputations but for search engine rankings as well. Reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review, positive or negative, could influence a…
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