SEO Keyword Research for Dentists
Keyword research is the foundation of winning at SEO!
The “magic of SEO” happens when you know exactly what your patients are searching for, and then delivering the answer as soon as they search for it – this can be done with effective keyword research. Alternatively, if you don’t know what they’re searching for, and don’t create the right content, you could be missing out on potential traffic and your patients could be looking at your competitors.
When done correctly (and combined with other SEO tactics such as link building), keyword research helps you produce a repeatable content process that consistently earns traffic over time.
Benefits of Keyword Research
Ultimately, keyword research help you understand exactly what content to create to best help you achieve relevant traffic from the right audience. Though there are thousands of possible keyword combinations and it would be impossible to target them all, when done right, you can group particular keywords together to target your patient’s want, needs and pain points.
Winning keyword research help you find phrase and topics which:
- Are most relevant to your business
- Have sufficiently high search volume
- Hove low competition (easier to rank for)
Discover valuable keywords and topics
You may have some idea of what you’d like to rank for, but are you certain that those are the right keywords? Do you know all the ways patients are searching that might lead to your website?
For example, if you’re offering “teeth whitening” as service, this might be a good term to target. Keyword research can help you uncover other relevant terms such as:
- teeth whitening kit
- teeth whitening strips
- teeth whitening near me
- professional teeth whitening
Though you might have been able to guess some of these, the benefit of thorough keyword research can help you uncover more of these keyword opportunities at scale.
Find keywords with sufficient search volume
There are thousands of possible relevant keyword combinations out there, but not all are worth going after. Using the “teeth whitening” example above, would it be worth it to create content for each of these keywords? To find out, lets have a look at the search volume for each keywords in the UK:
- teeth whitening kit – 27,100 monthly searches
- teeth whitening strips – 22,200 monthly searches
- teeth whitening near me – 12,100 monthly searches
- professional teeth whitening – 2900 monthly searches
As we can see, kits and strips have a higher search volume than in-house teeth whitening keywords. If this is a service you offer, you can curate your content to target these keywords. Alternatively, if you don’t offer these service, earning few clicks by targeting “professional teeth whitening” is still very valuable.
When creating content its important to remember the 80/20 rule. Around 20% of the keywords people search for will be popular “head” terms. The majority of keyword phrases will be less-frequent long-tail keywords so it’s important your content contains a mix.
Find keyword you can actually rank for
Finding popular keywords is great, however the more popular and valuable a keyword is, the more competition there is to rank for it.
The key is finding a mix of keywords that are valuable to your business, but not so competitive that you don’t have a change of ranking for them. The best balance is to find keywords with high demand and low competition. Lets have a look at our example:
- teeth whitening kit – 59% keyword difficulty
- teeth whitening strips – 50% keyword difficulty
- teeth whitening near me – 28% keyword difficulty
- professional teeth whitening – 59% keyword difficulty
As we can see, kits and strips are highly competitive keywords and surprisingly so is “professional teeth whitening” though there is lower search volume for the keyword. The keyword “teeth whitening near me” is a solid middle ground.
There are other factors you should also consider when building a keywords list including, search intent, seasonality and click-through rate.
We understand that creating the right content for your dental website might not be the easiest task, that is why our dental marketing expert are here to offer you a helping hand.
Get in touch with our team today for a free SEO assessment.
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