As competition increases online, standing out and capturing high-quality leads has never been more important. Meta Ads (Facebook and Instagram advertising) offer powerful targeting tools that can help your dental practice reach local audiences who are actively seeking treatments like…
Case Study: Success for Invisalign Open Day with Social Ads and PPC
24 April 2025 | Aniqa Tabassum | Marketing, Pay Per Click, Social MediaClient: Hurst DentalGoal: Drive leads for an Invisalign Open DayCampaign: Multi-channel campaign using Meta Ads and Google PPC Building on March’s Invisalign Open Day Success After a great response to the October Invisalign Open Day, Hurst Dental teamed up once…
Optimising Video for Social Media & Websites: A Format Guide
9 April 2025 | Lucy Mander | Social MediaWe’re finding that our clients are becoming increasingly savvy, producing engaging, high-quality videos for platforms like Instagram and TikTok, particularly in the vertical 9:16 format – perfect for stories and reels. But when it comes to integrating this content into…
Elevate Your Dental Practice in 9 Steps
18 February 2025 | Hannah Fabrizi | Blog, Branding, Internet, Marketing, Pay Per Click, Search Engine Optimisation, Social Media, Web designWithin the dental industry, establishing a strong online presence is essential for attracting and retaining patients. We can help in offering a comprehensive suite of services tailored to enhance your practice’s visibility and appeal. Branding Your brand is…
Case Study: Social Ads Success for Invisalign Open Day
24 October 2024 | Aniqa Tabassum | Blog, Social MediaClient: Hurst Dental Goal: Drive leads for an Invisalign Open Day Campaign: Multi-channel campaign including organic, email, PPC, and Meta Ads The Challenge Hurst Dental was gearing up for a crucial Invisalign Open Day in mid-October. The goal was to…
Back to Basics: Why organic SEO will still get you more patients than anything else
19 July 2024 | Matt Keech | Marketing, Search Engine Optimisation, Social MediaMany of us are guilty of trying to look for the next big thing in every walk of life. Your iPhone is 3 years old so now you need the latest one. That TV in your lounge is only 60”,…
How do you get through January? One stage at a time
3 January 2024 | Matt Keech | Marketing, Pay Per Click, Search Engine Optimisation, Social Media, Web designThis month, perhaps more than any other month of the year, can be overwhelming. Now this is partially our own fault. After all, we’ve spent the last week or so of the previous month doing everything possible to avoid work,…
Dental Marketing Trends in 2024
29 December 2023 | Aniqa Tabassum | Blog, Marketing, Pay Per Click, Search Engine Optimisation, Social MediaAs the digital landscape continues to evolve, so does the realm of dental marketing. In 2024, staying ahead means understanding and leveraging the latest trends to ensure your practice remains visible and competitive. Here’s a glimpse into the key trends…
Adding a Lead Form to Instagram Instagram have now added (for most accounts) a new “lead form” action button allowing a new way to generate direct responses from within the app. In order to set up the form, click “Edit…
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