A conversion rate is the percentage of users who convert website visits into desired actions. For a dental website, this would be the number of website users who visit your website or landing page and then call, submit a contact…
Trekking to Machu Picchu has been on my bucket list for many years and the fact that I’m doing it for such an incredible cause, to raise money for Julia’s House Children’s Hospice, makes it even more rewarding. Over 1.2…
We’ve all seen the headlines. Inflation is set to be at its highest level since the current measuring system began. Latest figures put it at 5.4% for the 12 months to January 2022 with further increases very probable. With wage…
The file formats you use on your website have a major impact on its speed, quality, and performance. WebP is a modern image format introduced by Google, created specifically for online images. The format essentially allows webmasters and web developers…
SEO is an essential marketing strategy for any online business that wants to significantly improve their visibility. If your goal is to entice new traffic, then you will need to put an SEO strategy in place that allows you to…
Reviews are a massive part of the web and an absolute essential for Dental Practices. Everything you say and do online can have an impact on your reputation and can be affected by what others say about you. When patients…
Businesses across the world have been significantly impacted by the sudden need to forcefully shut down what we know to be our ‘normal’ lives. Unlike many businesses, however, dental clinics in the UK have been left in the dark about…
The chances are that you’re using email to contact your entire patient base during this time. Whatever the news is, whether you’re announcing your temporary closure or informing your patients that you’re only seeing emergencies, you need to get it…
You’ve no doubt noticed that ASA (the advertising standards authority) have cracked down on Botox. As a prescription-only medicine, it cannot be advertised directly to the public and that means your patients. When it’s a service that you provide, where…
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