Are you looking to run a Facebook ad?
Wondering if the ad will perform well or just be a waste of time?
Well, Facebook is looking to grade the effectiveness of your ads by giving them a score between 1 and 10. The score given to the ad will be based on the amount of positive or negative feedback that Facebook predicts the ad to receive. If they think that the ad will be ignored or reported then it will receive a lower score, however if the ad is predicted to have a high number of people interact with it then it will receive a higher score.
As Facebook states “The higher an ad’s relevance score is, the less it will cost to be delivered.”
Even if Facebook assigns a lower relevance score to your ad, by experimenting with ad copy and images you might be able to improve your relevance score and potentially lower your cost.
If you would like to know more about social media and the services we provide please give us a call on 01202 677277