Facebook introduces hashtags

Facebook introduces hashtags
13 June 2013 | | Marketing, Social Media

Well, it was only a matter of time; hashtags are finally coming to Facebook. I'm pleased for 2 reasons: 1) I think the hashtag is a brilliant tool and 2)  People using hashtags on Facebook – where there is currently no purpose for doing so –  drives me mad!

The introduction of hashtags will make it easier to search for content and allow brands to better integrate it into their wider social marketing activity.

The social network yesterday (12 June) announced it is making hashtags available to a certain number of Facebook users. They can be used to search for and join conversations, for example “#fathersday”, with people outside of their own network of contacts.

The introduction of hashtags means marketers can better integrate Facebook to wider marketing activity on other social networks where they are already an established way of discovering content. For instance, Facebook users will be able to click on hashtags that originate on other services, such as Instagram and Twitter.

Currently, there are no advertising products around the new service but Facebook intends to introduce additional functionality for marketers in the coming weeks. This includes a trending hashtags tool, with an insights service helping them to better understand how they fit into their Facebook advertising strategies.
Greg Lindley, Facebook’s product manager for hashtags, says: “To date, there has not been a simple way to see the larger view of what’s happening or what people are talking about.

“To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics.”

An additional note to marketers reads: “Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.

“We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.”

The move follows Facebook’s earlier efforts to improve discoverability of the 4.75 billion pieces of content shared on the social network each day, including the launch of Graph Search in January.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents