Google has improved their URL shortener service

Google has improved their URL shortener service
15 April 2011 | | Marketing

As mentioned in my article ‘do url shorteners affect ranking on google‘ earlier this week, with the development of social media, blogs etc, and the short messaging system, Twitter, more and more people are using URL shorteners such as Bit.ly (Amy swears by this, and uses it in her Dental Design twitter feeds) and google’s service goo.gl . They work by making the URL much easier to remember, and therefore, more likely to be clicked upon, as well as making it possible to fit the URL into the limited number of charactures available on a Tweet. Google have just announced a series of enhancements to their goo.gl service, which should make it much easier to use to say nothing of better reporting.

Read the Official Google Blog

Beefing up goo.gl with new features

Since we launched our URL shortener goo.gl last September, we’ve been lucky enough to build a thriving and growing community of passionate users who aren’t shy about letting us know when something could be better. We appreciate the feedback, and today we’ve completed a series of feature rollouts aimed at addressing your most common requests.

Copy to clipboard

Now you can easily copy new short URLs to your clipboard, a frequently requested feature on our forums. When a new short URL is created, the text on the page will automatically be highlighted, and you can simply press Control+C (or Command+C on a Mac) to copy it.

Remove from dashboard

You can also now remove items from your dashboard, so that you can see a quick summary of only your most important links and hide the ones you no longer need. Please note that when you hide a short URL, you’re only removing it from your own dashboard. The URL will still exist and work. You can’t add short URLs back into your dashboard once you’ve hidden them, so be sure you won’t need to find that short URL from your dashboard later. Remember that you can always view analytics for any of your short URLs by appending a “+” to the end of them (e.g., https://goo.gl/rQ6HT+). This feature will be rolling out over the next several days, and may not work immediately on mobile devices.

Spam reporting

Many of you told us that you’d like a way to tell us about goo.gl URLs that lead to spam sites. We recently set up goo.gl/spam-report for just that purpose. So far it’s helped us a lot in identifying and blocking short URLs that lead to spam, so keep those reports coming.

Ongoing speed and stability improvements

Even as we add features, we continue to focus on making goo.gl one of the fastest and most reliable URL shorteners on the web. We’ll continue working hard to ensure that we add minimal latency to the user experience and extend our track record of rock-solid reliability—we’ve had no service outages since we launched last September.

This blog was originally posted on Google’s official blog and is republished here, with thanks by Dental Design

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