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How To Get That New Site Ranking

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4 December 2015 | | Search Engine Optimisation

Everyone wants to be page 1 of Google, it is where you are most likely going to gain the most amount of traffic.

To have the best chance of succeeding, what steps do you need to take?

 

What Content Management System (CMS) should I Use?

Without a doubt WordPress is the best CMS in the world – which is why 25% of websites are built on WordPress, including the ones we create!

WordPress is highly customisable, updated regularly and has a plethora of plugins available for it – including SEO plugins.

WordPress is built with SEO in mind, so if you want the best chance of succeeding, WordPress is the CMS you should use!

 

Adding Unique Content on Your Website Before it is Live

Whilst we can provide generic text for your website, unique content on your website is what is necessary for success.

The key areas you need to focus your content creation on are the homepage and treatment pages, as these are the pages users are most likely searching for.

 

Remove Anything Blocking Googlebot

When your website is in design it is likely that a robots.txt file or “noindex” tags were created to prevent Google from crawling your website.

Now that the website is complete and live you are going to need to make sure anything preventing Googlebot crawling your website is removed.

 

Optimise the Website

The tags on the website need to be optimised correctly to indicate to Google what your website is about, but also for what terms your webpages are likely relevant for.

Depending on how competitive your location is you might need additional SEO, and this is where link building can help you. We at Dental Design will be able to assess your needs and give you advice on the best online marketing strategy to help your new website perform in search engines.

 

Continue Creating Content

Having a blog and creating fresh unique content will always be important. It signals to Google that your website is kept up-to-date and that relevant content is constantly created for users. It also gives your site more opportunities to appear in search results, since these new pages will likely contain additional keywords that users are using in their searches.

 

If you would like to know more about how Dental Design can help your online marketing, please give us a call on 01202 677277.

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