Mobile ad budgets set to hit record highs
Here at Dental Design we’ve been constantly espousing the importance of mobile technology for online marketing, be that ‘smart phones’, ‘tablets’ etc, and now with many of our clients seeing more than a third of their visitors coming from these sources, it becomes even more relevant.
But, if you’re advertising online, you really must think about ‘mobile advertising’, many of our PPC campaigns are seeing fantastic results due to our hard work in producing mobile specific adverts with mobile friendly landing pages and a seperate budget. And, this is obviously reflected in the rest of the corporate world with mobile ad budgets set to hit $11.4bn in 2013. Read about Dental Designs Pay Per Click service here, or, read about how the mobile advertising advertising market has reached these levels…
Mobile ad budgets set to hit $11.4bn in 2013
The mobile advertising market will hit $11.4bn in 2013 at the expense of traditional offline advertising budgets as smartphone and tablet adoption continues to rise according to a forecast from research firm Gartner.
Spend on mobile advertising will grow further to hit $24.5bn in 2016 with brands expected to invest increasing amounts of their digital advertising budgets on targeting smartphone and tablet users with the price of mobile inventory expected to increase as a result.
The adoption of such technologies is set to spur behaviours such as ‘dual screening’ (consumers simultaneously watching television and using their mobile device) meaning brands will have to adopt “multi-platform” campaign strategies according to Gartner.
Stephanie Baghdassarian, research director at Gartner, says: “The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviours on computers and mobile devices.
Andrew Frank, research vice president at Gartner, says: “Smartphones and media tablets extend the addressable market for mobile advertising in more and more geographies as an increasing population of users spends an increasing share of its time with these devices.”
Article replicated from Marketing Week.co.uk, with thanks
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