New changes to Google Places search results

New changes to Google Places search results
2 November 2010 | | Search Engine Optimisation

Hi! My name is Marcus and I am one of the Search Engine Optimization account managers here at Dental Design. My role here is to make sure your Dental Practice’s website ranks well in the Google search results, which in turn will drive traffic to your website and hopefully appointment bookings. I am going to be blogging about SEO related news and articles which are of interest and affect the SEO work we do at Dental Design.

As you may have noticed, Google has recently modified the way local search results are displayed, merging the organic and google maps listing into one integrated result. This has had a number of implications on Google search engine rankings – but the most significant aspect of this change is that it is now more important than ever to optimize for both organic and local search results.

As part of our Classic+ and Premier SEO packages, Dental Design will manage both the organic and local search engine optimization. If you are interested in upgrading to one of these packages please contact us on 01202 677277.

Have a look at the following article:

From Google’s blog:

This week we introduced Place Search, a new kind of search result that organizes the world’s information around places. Whether you’re looking for a park, a great restaurant or a local plumber, you’ll find what you’re looking for more quickly and easily. We’ve clustered search results around specific locations so you can make comparisons and right the best sites. You should already be seeing place results automatically for many local searches. If you don’t see Place Search results at first, you can always click Places in the left-hand panel of the results page.

google maps results
New product search refinements
People often come to Google to do product research, so in the past couple weeks we’ve expanded Google Product Search to France and Japan. Our goal is to help you find the product information and sites you’re looking for as quickly as possible, so in May we made it easier to find relevant brands for popular product searches. Now we’re providing additional refinements for popular stores and product types. For example, search for [chocolate] and now you’ll find links for related searches for brands (Godiva, Lindt, etc.) and types (dark, hot, etc.). These refinements are unpaid and ranked algorithmically to show the most relevant searches you may be interested in.

 

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