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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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What does E-A-T stand for? E-A-T is an acronym for Expertise, Authoritativeness and Trustworthiness. It is a system Google uses to measure the quality of your web page and content. Google’s algorithm for ranking sites is made up of over…
There are many important SEO features that should be conducted on any website attempting to rank highly on Google. Namely, link building, mobile responsiveness, user experience and more. Moving forwards into 2019 though, there are a few things that are becoming…
Identify your target market and check out competitors Which patients are being targeted as part of your marketing activities? Identify your patients. Review and analyse their marketing activities Create a checklist of their best practices Optimise your Website Use targeted…
Out of all the PPC Campaigns I’ve ever ran, Dental Implants has to be the best performing. Here are the reasons why I think why: Dental Implants have large margins Whenever a Dental Implant enquiry turns into a paying patient…
Augmented Reality Augmented reality (AR) and virtual reality (VR) have been a top social media trend for the last couple of years and there will be new ways to use them. User-generated content One of the best ways to get…
Over 50% of user’s search on Google using their mobile so it makes sense that Google now rank a website based upon its mobile content and performance. Because of this shift, there are a few things that have become more…
SEO and Social Media Marketing work together in many ways. Especially as each one tends to usually have the same fundamental goal; to help your target market find you. Each channel can be leveraged to produce new clients but social…
Having a mobile-friendly website is a must in today’s digital world. With a large number of users preferring to search for businesses on their mobile device than on desktops, not having a mobile-friendly site could jeopardise the conversion rate of…
If any of you have followed my previous blog posts you will probably know that I am a massive fan of the book ’22 Immutable Laws of Marketing by Al Ries and Jack Trout’. The word immutable is very important…
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