Catch our latest marketing advice & information.
By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Email marketing is an effective channel for practices to communicate and promote to a wide audience. It allows you to speak directly to your existing and potential patients in a personal manner. This form of online marketing gives a great…
Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers. How can you improve your Instagram page for your practice? Profile Use your practice name for SEO purposes Include your URL…
There’s been a lot of chat explaining that the Marketing Flywheel is replacing the Marketing Funnel. For me, I think this is a crazy idea. They’re both really valuable in their own way and therefore both really important. Marketing Funnel…
What does E-A-T stand for? E-A-T is an acronym for Expertise, Authoritativeness and Trustworthiness. It is a system Google uses to measure the quality of your web page and content. Google’s algorithm for ranking sites is made up of over…
There are many important SEO features that should be conducted on any website attempting to rank highly on Google. Namely, link building, mobile responsiveness, user experience and more. Moving forwards into 2019 though, there are a few things that are becoming…
Identify your target market and check out competitors Which patients are being targeted as part of your marketing activities? Identify your patients. Review and analyse their marketing activities Create a checklist of their best practices Optimise your Website Use targeted…
Out of all the PPC Campaigns I’ve ever ran, Dental Implants has to be the best performing. Here are the reasons why I think why: Dental Implants have large margins Whenever a Dental Implant enquiry turns into a paying patient…
Augmented Reality Augmented reality (AR) and virtual reality (VR) have been a top social media trend for the last couple of years and there will be new ways to use them. User-generated content One of the best ways to get…
Over 50% of user’s search on Google using their mobile so it makes sense that Google now rank a website based upon its mobile content and performance. Because of this shift, there are a few things that have become more…
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