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Check out this awesome Dentopoly game: https://www.dentaleconomics.com/articles/print/volume-108/issue-2/practice/how-to-win-the-game-of-dental-marketing.html What I really like about this is that it highlights a lot of different dental marketing channels that practice’s should be utilising in their marketing schemes. If you know anything about monopoly you’ll…

Importance of Online Reviews We all know that gaining online reviews is an incredibly important part of any online marketing strategy. They help boost potential patient’s trust in your practice, build your online reputation and drive traffic to your site….

Incorrectly matching your Marketing efforts with incorrect Marketing Channels is an easy mistake to make. Especially when you have ‘experts’ advertising on social media messages like ‘Not doing video marketing? You should be!’. More often than not, these ‘experts’ are…

Every local business strives to improve their organic and local pack visibility in Google. Securing top positions in the organic and local search increases the chances of that website receiving the majority of the free traffic available from searches in…

If you didn’t know, Google Duplex is an experimental technology from Google and recently demoed at Google I/O. Expanding from a similar service that Amazon Alexa, Hey Siri and Google Assistant offer, Duplex takes voice assistants a step further and…

Want to know a cool statistic? The average daily time spent on social media is 116 minutes a day. It’s not surprising! We wake up to social media, we tweet our lives on the go and we capture everything on a daily…

So you’ve received an enquiry, but the battle is not over; you now have to get your enquiry to part from their cash and take out a treatment with you. The good news is, you’re off to a great start….

Many digital marketers will downplay direct marketing. In my opinion, I’ve never been able to see why. Sure direct marketing doesn’t have as much pretty analytics in the form of graphs and percentages, but what it does have are, results….

Online reviews are very important for two main reasons: Branding – It will come as no surprise that a five star review will make your brand seem reputable, reliable and of good quality/value. This is invaluable especially for start-up businesses…