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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Local search engine optimisation has become more and more difficult as the years go by. More businesses are recognising the huge benefits of being found online and how having a well-optimised website can create a lead generating machine. With Google…
As a dentist, if you’re leveraging each and every marketing tactic you can expect some really profitable results. Let me run you through the channels you can use. SEO When it comes to ranking at the top of Google for…
The New Year is an exciting time and the perfect opportunity to put goals in place for the coming year. As always, your website and online visibility should be a priority. SEO is evolving faster than ever, so keeping abreast…
Email marketing is an effective channel for practices to communicate and promote to a wide audience. It allows you to speak directly to your existing and potential patients in a personal manner. This form of online marketing gives a great…
Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers. How can you improve your Instagram page for your practice? Profile Use your practice name for SEO purposes Include your URL…
There’s been a lot of chat explaining that the Marketing Flywheel is replacing the Marketing Funnel. For me, I think this is a crazy idea. They’re both really valuable in their own way and therefore both really important. Marketing Funnel…
What does E-A-T stand for? E-A-T is an acronym for Expertise, Authoritativeness and Trustworthiness. It is a system Google uses to measure the quality of your web page and content. Google’s algorithm for ranking sites is made up of over…
There are many important SEO features that should be conducted on any website attempting to rank highly on Google. Namely, link building, mobile responsiveness, user experience and more. Moving forwards into 2019 though, there are a few things that are becoming…
Identify your target market and check out competitors Which patients are being targeted as part of your marketing activities? Identify your patients. Review and analyse their marketing activities Create a checklist of their best practices Optimise your Website Use targeted…
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