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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Some dental practices can find that they get quieter over Christmas. A simple reason for this really, patients are prioritising presents for their loved ones over their oral health. In fact, patients don’t really prioritise their health as much over…
Online competition is fierce and with most dental practices having an online presence, customers no longer have to tolerate a slow website. If your website is slow, your customers will simply find another website that performs better for them. Today’s…
Christmas is just around the corner, but there is still time to consider your marketing for the festive season! So what should we be thinking about over the next 4 weeks? 1. Special Offers Are some of your products and…
While monitoring website traffic is important, the real focus should be conversions. It’s great to see visitor numbers climb, but if this isn’t coupled with an increase in patient enquiries, there may be an issue. It could be that the…
Many SEO analysts will give different opinions as to what they feel is the best metric to gauge whether the SEO work is working. Three answers that you can sometimes expect can be: You’re ranking higher up for Google Searches…
Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. Statistics reveal that more than 80% customers buy a product after watching a video put…
In almost all cases of a PPC campaign, a conversion targetted landing page should be utilised. A good landing page can both decrease your PPC costs as well as increase your conversions. I’ll explain how: Decreasing Costs Google makes most…
Your Google My Business listing is one of the most important online assets. When a user searches for your business they are able to see your reviews, photos, location and posts. Recently, Google announced that they are introducing a new…
Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Here are the most important algorithm updates of recent years… Panda – 2011 Google’s Panda Update is a search filter introduced in…
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