Marketing Funnel Vs Flywheel
There’s been a lot of chat explaining that the Marketing Flywheel is replacing the Marketing Funnel. For me, I think this is a crazy idea. They’re both really valuable in their own way and therefore both really important.
Marketing Funnel
The Marketing Funnel is pretty simple. Your marketing efforts attract a whole bunch of website traffic, some of this converts to an enquiry and then some of these enquiries become closed deals, resulting in a new customer for your business (or a new patient for our dentists).
Marketing Flywheel
A Flywheel is in my opinion, is different to a funnel. A funnel is to gain new customers, a flywheel is to turn those existing customers into additional sales, or even advocates of your business to assist with your marketing efforts in your funnel.
The flywheel is customer concentric. This is the reason many marketers are saying it will replace the funnel, because the customer is always at the heart of the process, where as with the funnel, the customer is the end result, and then ‘forgotten about’ (which I feel in most cases is not true).
Marketing Funnel Vs Flywheel
So which to use? Both! Use the Marketing Funnel to attract your customers, and then make them advocates of your service using the flywheel. I’m going to call this the Marketing ‘Watermill’. Why? Because a watermill needs water ‘falling’ onto it to turn, just like a flywheel needs customers ‘pushed’ onto it by the funnel to work. Diagram below.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
