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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Many SEO analysts will give different opinions as to what they feel is the best metric to gauge whether the SEO work is working. Three answers that you can sometimes expect can be: You’re ranking higher up for Google Searches…
Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. Statistics reveal that more than 80% customers buy a product after watching a video put…
In almost all cases of a PPC campaign, a conversion targetted landing page should be utilised. A good landing page can both decrease your PPC costs as well as increase your conversions. I’ll explain how: Decreasing Costs Google makes most…
Your Google My Business listing is one of the most important online assets. When a user searches for your business they are able to see your reviews, photos, location and posts. Recently, Google announced that they are introducing a new…
Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Here are the most important algorithm updates of recent years… Panda – 2011 Google’s Panda Update is a search filter introduced in…
It can be nerve-racking to introduce a new treatment. Especially if the treatment has required a investment into new equipment, you’re going to want to make sure you get your return on that investment. There are a few things you…
The General Dental Council (GDC) is a UK wide regulator for the dental industry. They aim to protect patients and ensure trust and confidence in dental care across the country. The GDC also investigates any complaints and regulates dental education….
A call to action (CTA) is “the part of a marketing message that attempts to persuade a person to perform a desired action” (marketingterms.com). Calls to action are an essential part of any website and are vital to the success…
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