Catch our latest marketing advice & information.
By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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It can be nerve-racking to introduce a new treatment. Especially if the treatment has required a investment into new equipment, you’re going to want to make sure you get your return on that investment. There are a few things you…
The General Dental Council (GDC) is a UK wide regulator for the dental industry. They aim to protect patients and ensure trust and confidence in dental care across the country. The GDC also investigates any complaints and regulates dental education….
A call to action (CTA) is “the part of a marketing message that attempts to persuade a person to perform a desired action” (marketingterms.com). Calls to action are an essential part of any website and are vital to the success…
Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….
Setting up Facebook’s conversion tracking will let you track your return on investment. The Facebook pixel lets you track conversions for your ad campaigns two ways: with standard events and custom conversions. The custom conversions method is the simplest form…
Google recently re-added the description section within Google My Business. The feature was previously available, however, Google removed it back in 2016 after ending Google + integration. Thankfully, it looks like it’s here to stay as an option within the Google…
Back in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely nixed from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
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