Catch our latest marketing advice & information.
By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….
Setting up Facebook’s conversion tracking will let you track your return on investment. The Facebook pixel lets you track conversions for your ad campaigns two ways: with standard events and custom conversions. The custom conversions method is the simplest form…
Google recently re-added the description section within Google My Business. The feature was previously available, however, Google removed it back in 2016 after ending Google + integration. Thankfully, it looks like it’s here to stay as an option within the Google…
Back in January, Google announced the end of the Review extension within Google Ads. The extension gave advertisers a space to shout about the best aspects of their business, all backed up by an impartial review. Each review extension had…
During this pandemic, understandably dental practices are seeking ways to become more cost-efficient. However this doesn’t mean PPC should be completely nixed from your marketing strategy. Long term cutting of all PPC spending will eventually dry up your new patient…
You may have heard that blogging is great for SEO, and you’re absolutely right. Expanding your website’s content shows Google that your website is active, and expanding its content to provide searchers with relevant information. You may find that the…
Has your practice suffered from a negative review online? Do you wonder how you should respond to the negative review? Here are some tips on what you should do… Every day, people use the internet to find locations and services,…
Online reviews are an incredibly important part of your online marketing strategy. There are a whole host of reasons for this, including building a positive online reputation, local SEO benefits and gaining valuable customer feedback. The impact online reviews have…
Facebook is making changes to help people who are most important to your business connect with you on your page. The plan is to include a few more of our favourite page features, such as the range of services offered and…
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