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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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In almost all cases of a PPC campaign, a conversion targetted landing page should be utilised. A good landing page can both decrease your PPC costs as well as increase your conversions. I’ll explain how: Decreasing Costs Google makes most…
Your Google My Business listing is one of the most important online assets. When a user searches for your business they are able to see your reviews, photos, location and posts. Recently, Google announced that they are introducing a new…
Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Here are the most important algorithm updates of recent years… Panda – 2011 Google’s Panda Update is a search filter introduced in…
It can be nerve-racking to introduce a new treatment. Especially if the treatment has required a investment into new equipment, you’re going to want to make sure you get your return on that investment. There are a few things you…
The General Dental Council (GDC) is a UK wide regulator for the dental industry. They aim to protect patients and ensure trust and confidence in dental care across the country. The GDC also investigates any complaints and regulates dental education….
A call to action (CTA) is “the part of a marketing message that attempts to persuade a person to perform a desired action” (marketingterms.com). Calls to action are an essential part of any website and are vital to the success…
Quality Score and Ad Rank are important aspects of a Google Ad campaign. These metrics directly impact the effectiveness of your campaign. You may have seen messages from Google that warns of adverts not showing due to a ‘low Ad Rank’….
Setting up Facebook’s conversion tracking will let you track your return on investment. The Facebook pixel lets you track conversions for your ad campaigns two ways: with standard events and custom conversions. The custom conversions method is the simplest form…
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