Catch our latest marketing advice & information.
By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Landing pages are an incredibly important part of your paid advertising on Google. The landing page experience affects your Ad Rank which in turn impacts your cost per click and position. Perhaps most importantly, landing pages directly influence conversions. They…
Do pop-ups work? Pop-ups are a controversial topic amongst marketers. Most people find pop-ups annoying, and they can have a negative impact on the website experience. So, there’s no surprise that some marketers are hesitant to use them. However, pop-ups…
Search Engine Optimisation is essential for increasing your website’s visibility. Without it, your site will find it hard to stay on top and eventually fail to show up for those keywords you want to rank for. Ensuring your site shows…
There are many ways a practice can generate new patients, and they don’t have to cost the earth. Here are 5 tips that can help you attract new patients to your practice: Online reviews Develop a strong online reputation through…
PPC is the most targeted online marketing channel and offers the most immediate return on investment so if increasing your patient base is important to your practice; PPC is a vital part of your online marketing strategy. Who is interested…
There are 4 main ways people consume information on products and services: text, images, video, and audio. A consumer will often find that having to read through content on a product takes a lot more effort than having the content…
Over the last few years, you might have received numerous emails from us about the importance of ensuring your website is mobile friendly. The increasing trend in mobile phones being the user’s preferred device for visiting a website made us…
What is a 301 redirect? Redirects tell search engines that a webpage has permanently moved from one URL to another. The 301 redirect will take website visitors automatically from the old URL they typed into an address bar or clicked…
Content is king! You have no doubt heard this phrase being used by us. However, many dental practices underestimate just how powerful content can be. Persuasive content leads to conversions. Content that contains the perfect number of the right keywords…
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