Pokemon Go
I never thought the day would come when I would be writing about how an augmented reality video game might benefit local businesses.
But some savvy businesses have used the new Pokemon Go app as an opportunity to turn Pokemon hunters into customers.
Pokemon Go has been hugely popular in the US, with 60% of users who downloaded the app playing the game daily! With the increasing popularity of this game, SimilarWeb estimates that the daily active user count for Pokemon Go could surpass Twitter.
The app was officially released in the UK yesterday (14th July 2016), but why should you take any interest in this?
Well, as I said above, some savvy businesses have used the app to convert Pokemon hunters into customers – How?
These businesses have downloaded the app and realised that they were either a Pokemon Gym or PokeStop which likely attract a large number of Pokemon Hunters (potential customers) to their location. If you are lucky enough to be marked as one of these locations why not take advantage of this opportunity – advertise it on social media and ask people to share the post with their friends.
Unfortunately there is no way to elect your local business to be one of these locations in the app, but no doubt Nintendo will be allowing people to do this in the future.
Why not download the app now to see if you are one of these locations and take advantage of this opportunity today!
Inspiration taken from – Search Engine Watch
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