Predictable SEO?
A fairly provocative (at least to an SEO professional), article written by Patricio Robles and published on econsultancy.com, raises the question that if SEO’s can’t predict where, when and how a page is going to rank, then is SEO just a waste of time?
The full article can be read here..
It references a survey conducted by Moz.com. The survey asked ‘a few 100 people’ to indicate which website (from an option of two), would rank higher than the other for a particular keyword, and how confident they felt with their answer.
The survey asked a number of these questions of the same format. I took the test, but unfortunately they weren’t able to send me the results.
Of the 100’s of people asked, some where laymen, some had less than 3 years SEO experience and some had more than 3 years SEO experience. Moz concludes that the results of accuracy where as likely as a coin flip as to which website would rank higher than another.
Whilst there are many empirical accuracy questions to ask for this kind of survey (population size, control group, and the mathematical randomness of coin flipping), it does highlight that even with many years experience working within the industry, it cannot be expected to know which page is likely to rank higher than another.
This definitely fits in with the changing landscape of SEO, increased competition online in the SERPS and Googles’ quicker, more agile algorithm.
However, there is still a major place for SEO and having professional advice about how to drive traffic to your website that results in ROI.
Patricio Robles sums it up well;
SEO is not sexy. It’s the regular hygiene appointment of online marketing. The ‘steady as she goes’ technique, but pays dividends if done well to avoid the pitfalls of ‘quick wins’, that can see a site penalised and never to be seen again on page one.
Contact Dental Design today on 01202 677277 to discuss your SEO strategy.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
