A landing page is a standalone page that delivers a specific message. It is a call to action (CTA) to compel web visitors to take a particular course of action. Your landing page could be offering patients a special offer on Invisalign. It could be to let your patients know you are now running emergency dental care at weekends and offer out-of-hours dental care. Maybe you want to promote a special event, such as an open day on a specific treatment.
Because its purpose is to promote a particular service, this should be apparent from the moment your patient sees the page. The action you want the user to take should also be apparent immediately, such as sign up here or call to book, for example.
Your landing page results are gauged by the number of conversions you have from the page, converting visitors into patients. The page needs to be optimally designed to maximise the number of conversions.
Landing pages are an extremely successful tool in gaining more patients as well as signing up for a particular treatment. Simply changing the position or size of a CTA button or an image can have a considerable effect on your conversion rate.
Therefore, the landing pages should be tested for such occurrences. Clearly, as a dentist, you may not have the time or the inclination for such things! However, this is where Dental Design Marketing steps in. We have tried and tested hundreds of landing pages. We know what works and what doesn’t, so let us do the hard work for you.
If you would like our experienced team to help create your new landing page, give us a call on 01202 677277 and we would be happy to chat it through with you…