Spotify aims to take a slice of Apple’s lucrative iTunes market with new music service
Apple have had the monopoly over music downloads / streaming for some time now so I for one am pleased to see Spotify taking the giants on.
I have an iPhone (and love it) so don’t think me anti Apple, but, I have always been frustrated by the way Apple forces its customers to use iTunes if they want to update their devices. This latest move from Spotify gives us, the customer, the freedom to update and manage our playlists wirelessly, on-the-go, wherever we are, without the need to connect it to our home computer.
I am definitely going to get on board with this FREE software from Spotify.
New mobile app allows users to sync their music wirelessly – something iTunes doesn’t offer
Spotify today declared war on Apple by launching an online music store and free software that lets iPhone and iPod users download songs while bypassing iTunes entirely.
The firm is extending some of its premium services to everyone, including customers who only use its free service.
The service will allow users to manage all their songs using Spotify alone. It is available to anyone with an iPhone, iPod Touch or an Android phone.
And, in a coup over arch-rival Apple, Spotify’s mobile app allows premium users to sync their music wirelessly – something iTunes doesn’t currently offer.
The move is one step closer to founder Daniel Ek’s dream of making Spotify ‘the only music player you’ll ever need’.
He said: ‘Our users don’t want to have to switch between music players, but they do want to take their playlists wherever they go, on a wider range of devices, more simply and at a price they can afford.
‘We’ve made that possible on one of the world’s most popular consumer devices.’
Spotify has also challenged Apple with the launch of its online music store.
Selling ‘bundles’ of songs, ten tracks cost Spotify customers £7.99, which is similar to Apple’s pricing on recent songs, but a bundle of 100 costs £50, undercutting Apple by an average of £29.
For the first time, users will be able to buy every single track available on Spotify directly from Spotify themselves. Previously, you could only buy around half the tracks on Spotify through the third party service 7Digital.
Spotify has around one million subscribers across Europe, but nine million free users.
The move marks a bold attempt by the Swedish firm to replace Apple’s iTunes both as the software that manages music and as where users buy their music from.
It also comes at a time when Apple is widely believed to be on the verge of launching a ‘cloud-based’ online music storage and streaming service that would see it attempt to take on Spotify at its own game.
Last month, Spotify announced its plan to halve the amount of free music it allows users to listen to from 20 hours each month to ten hours.Free users will also only be able to play a song five times before either having to buy the track or sign up to Spotify’s subscription service.
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