Text is not the only content you should be focusing on
We all understand that unique content is important to have on our websites to help our SEO efforts. However what many people do not know is how important other types of content other than text is in helping the visibility of your website.
Media like images and videos are always appearing in Google’s search results so taking advantage of this is important as having more than one listing on a search engine results page (e.g. a webpage and image) helps increase your practice’s visibility and can help the click through rate to your site.
Images
Most practice websites contain images, optimizing these images well can help increase the likelihood that they will show in an image search or in the Universal Search results. The following tips can help increase the chances of your images appearing in search results:
- Image Quality – it is common sense that if your image is showing in search results and is clear and easy to see that it is more likely to be clicked on than a blurry low quality image.
- Image description – the name of the image is important, it should contain words that describe the image including keywords relevant to the image, but make sure not to keyword stuff here. In addition, the alt text for the image should give more information about what the image is as this is displayed when the image cannot be displayed.
- Image size – the size of the image can have an effect on how fast the web page loads, ensuring that the size of the image is not too large can help the speed at which the page loads which is especially important for people using mobile devices.
Video
Including videos on your website gives visitors an additional way to interact with your website and can also give you an additional opportunity to help win the trust of new patients visiting your site.
YouTube is considered the second largest search engine with over 1 billion unique user visits each month. Therefore including your unique videos on this platform is likely to help increase the awareness and trust of your practice. Videos about the treatments you offer and the before and after results can certainly help. In addition, videos on the best ways to clean your teeth and prevent future problems can certainly help people build trust in your practice. YouTube also offer an opportunity to add a link to your practice’s website in the description which allows people to click through to your website once they have watched the video.
Making the most out of including images and video in your content marketing strategy can certainly help increase the visibility of your practice’s website and can help increased the chances of more clicks coming to your website.
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