Text is not the only content you should be focusing on

Text is not the only content you should be focusing on
19th September 2014 | | Search Engine Optimisation

youtubeimage3We all understand that unique content is important to have on our websites to help our SEO efforts. However what many people do not know is how important other types of content other than text is in helping the visibility of your website.

Media like images and videos are always appearing in Google’s search results so taking advantage of this is important as having more than one listing on a search engine results page (e.g. a webpage and image) helps increase your practice’s visibility and can help the click through rate to your site.

Images

Most practice websites contain images, optimizing these images well can help increase the likelihood that they will show in an image search or in the Universal Search results. The following tips can help increase the chances of your images appearing in search results:

  1. Image Quality – it is common sense that if your image is showing in search results and is clear and easy to see that it is more likely to be clicked on than a blurry low quality image.
  2. Image description – the name of the image is important, it should contain words that describe the image including keywords relevant to the image, but make sure not to keyword stuff here. In addition, the alt text for the image should give more information about what the image is as this is displayed when the image cannot be displayed.
  3. Image size – the size of the image can have an effect on how fast the web page loads, ensuring that the size of the image is not too large can help the speed at which the page loads which is especially important for people using mobile devices.

Video

Including videos on your website gives visitors an additional way to interact with your website and can also give you an additional opportunity to help win the trust of new patients visiting your site.

YouTube is considered the second largest search engine with over 1 billion unique user visits each month. Therefore including your unique videos on this platform is likely to help increase the awareness and trust of your practice. Videos about the treatments you offer and the before and after results can certainly help. In addition, videos on the best ways to clean your teeth and prevent future problems can certainly help people build trust in your practice. YouTube also offer an opportunity to add a link to your practice’s website in the description which allows people to click through to your website once they have watched the video.

 

Making the most out of including images and video in your content marketing strategy can certainly help increase the visibility of your practice’s website and can help increased the chances of more clicks coming to your website.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2022
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents