The Importance of an ‘About Us’ page
Website visitors will often organically gravitate to an ‘About Us’ page very early on in their browsing session of a website.
Whilst it is likely that a topic-driven search term (e.g. treatments) has got the visitor to your site, their inclination to enquire with your practice will likely be driven by what sets your practice apart from your surrounding competition. Therefore, it is crucial to understand what defines your practice and what values a potential client will benefit from throughout their treatment, and ongoing dental care.
Achieving a ‘one-size-fits-all’ approach to this page is difficult, as browsers will consist of a wide manner of types. Including, but not limited to; first-time visitors looking for a new dentist, long-standing customers keeping updated and nervous patients needing reassurance.
So, what simple steps can you do to make your About us page more enticing?
– Explain who you are:
Whilst dentistry treatments will be what the practice does, begin by detailing who the practice and the individuals involved are. From here your connection to the subject matter can help create trust with the readers.
– Use imagery:
Not only are images super engaging, but they also allow the visitor to build a visual understanding of what to expect. These are particularly useful for practices that are difficult to see from the outside.
– What sets you apart from other Dentists?
Here is an opportunity to let the viewer know the benefits that would come from a long-term relationship with your practice over that of a competitor.
If you feel your practice could benefit from an enhanced About Us page, that greater highlights what sets your practice apart from the competition, be sure to bring it up on your next call with your account manager.
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