Tips to cope with negative online reviews

Tips to cope with negative online reviews
29 November 2011 | | Search Engine Optimisation

At dental design we actively promote patient reviews, not only is it great to get feedback whether good or bad, it’s fantastic for your seo too! We have our own in house system, dentist finder, which allows patients to give feedback and is also picked up by Google. But what do you do if you do see something unfavourable written by your patients? This is a very common question.

First and foremost it’s important to realise that negative feedback isn’t always bad. This is because negative reviews make potential patient’s believe they’ve “done their homework” adding credibility to your more favourable reviews. In addition, it gives practices the opportunity to respond and act upon any issues that are apparent, which in the long run can only improve your services.

Therefore don’t ignore the issue as it won’t go away. By not responding to reviews and nipping it in the bud at its source, the negativity could spread to other online blogs/ review sites and of course through word of mouth.

Responding to negative posts in a professional manner could even turn things around so that the disgruntled patient becomes an advocate of your practice and spread the word of how well you handled the negative situation.

If you aren’t sure how to respond to a post, or you’re not sure how to claim your dentist finder listing, you can always speak to your dedicated dental design account manager for guidance.

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