Twitter Expands Advertising
Twitter has announced the expan
sion of its UK team in order to cope with the demand from companies wanting to utilise their advertising offerings. This includes promoted accounts, promoted trends and promoted tweets
Brands which already use twitter’s advertising network, have requested that the site provides more analytics so that marketers can monitor the success of their campaigns as efficiently as Google adwords. As a result, Twitter is further expanding its research team to provide more insights as to how its ad products can drive sales or improve brand metrics.
Bruce Daisley, Twitter’s UK sales director, told Marketing Week: “The conundrum for us is that when people talk about social media it’s easy to think of gentle metrics but Twitter is driving clicks and ROI and sending people to a website or the real world.”
The company has promised to publish more research to share stories about brands’ successes using the platform.
“Brands have an instinctive knowledge about Twitter but just want more detail and data,” Daisley added.
Pay per click advertising is a proven tool which brings patients into dental practices; what do you think about twitter’s move into the advertising realm? Will you be looking to advertise on their network?
If you would like further information regarding social media and pay per click advertising contact Dental Design on: 01202 677 277
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