Twitter rolls out weekly digest emails
I like the idea of weekly digest e-mails from Twitter – I think. Thing is, there is a fine line between giving people what they want / are interested in and going overboard. LinkedIn is guilty of cluttering up my inbox with its daily digests and I think it does get to the stage where you just hit ‘delete’ before so much as looking at the e-mail – Groupon is probably the biggest offender for this. (I appreciate I could unsubscribe but…)
If you’re a dental practice on Twitter, these digest e-mails may help to generate more followers and interaction which can be only be a good thing. As a side issue, it does raise the question, how many e-mails is too many e-mails? How often are you contacting your patients?
If you need any advice on Twitter, e-mail marketing, or anything else ‘marketing’ for that matter, don’t hesitate to give us a call on 01202 677 277 – we’re here to help.
Twitter is set to deliver weekly email digests to its users to showcase the most popular content on its site and the stories their personal network was most engaged with.
The digests will offer brands more opportunities for their content to be discovered, especially by the less frequent visitors to the social network.
It could mean that those brands that have paid for promoted tweets have a greater chance to extend their advert’s reach beyond the allotted time period it would appear on the site, if it was particularly engaging.
The roundup resonates the design of the recently updated Discover tab on Twitter’s desktop site and will feature click-through headlines and the opportunity to tweet direct from the email.
As an extra discovery tool, the emails will also include a “most engaging tweets seen by the people you follow” feature, which could encourage users to follow more brands and individuals.
The emails use technology from social summary tool Summify, which Twitter acquired in January this year.
Users will start receiving the new email over the next few weeks and can manage their preferences in their notification settings on the desktop site.
Separately, Twitter announced today (15 May), almost a year after it opened its first UK office, that it has more than 10 million active users in the region, 80% of which are active on mobile.
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