Two in five Twitter posts made via mobile

Two in five Twitter posts made via mobile
11 January 2011 | | Marketing

It’s hard to ignore the mobile web when you learn that over 50% of active users on Twitter are also, active on mobile. That’s a lot of people! Of  course, social networking is an entirely different kettle of fish to your average dental practice website but even so, the point is, people ARE using their mobiles more and more.  A lot of the traffic can be attributed to Facebook / Twitter addicts, granted, but, people are unequivocably searching for products and services online – even a dental practice.

If you haven’t done so already, jump on board with the mobile web – your patients will be trying to find you, so make sure what they find (if they can find you) is going to encourage, not discourage them to give you a call. Remember, a lot of older webistes will not be compatible with iPhones / iPads – ignore  this at your peril!

Over 40% of all Twitter posts are made via a mobile phone, according to the company’s CEO Dick Costolo. 

“50% of active users are also active on mobile,” he said.

Costolo added that one of the most popular methods of using the platform was tweeting about TV shows.

“It’s definitely the case that network TV people like Twitter because it gives them feedback, like they’re in the theatre watching how the shows play out,” he said. “When [the TV show] Glee starts, tweets per second for Glee shoot up and stay up 100 times that level until the show ends, then they drop.”

He further revealed that Twitter had been in talks with TV networks about developing products specifically to accommodate this trend.

The figure is up from 25% 12 months ago, he added during an interview at the Consumer Electronics Show in Las Vegas on Friday.

Costolo also added that the sharp increase in usage was stimulated by the launch of official Twitter apps for platforms such as iPhone, Android and BlackBerry.

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