What Are LLM Citations?
With AI systems like ChatGPT and Google’s AI Overviews shaping how people find answers, dentists need to think beyond Google rankings.
LLM citations are a new type of online visibility that can help your dental practice appear in AI-generated answers, not just search results.
Let’s break down what they are, why they matter, and how to get them.
What Are LLM Citations?
LLM citations are references or mentions of your website or content by large language models (LLMs), the same AI systems that power ChatGPT and Google’s AI summaries.
When an AI tool “cites” your content in its answer, it means your site was recognised as credible, relevant, and trustworthy.
They’re like backlinks for the AI era, part of how AI models decide which sources to trust when generating responses.
Why They Matter for Dentists
1. You Show Up Where Patients Are Asking
People increasingly ask AI tools for dental advice:
“Best Invisalign dentist near me”
“How much do dental implants cost in Poole?”
If your website gets cited, patients see your name before they ever visit Google. That’s brand exposure at the exact moment they’re looking for care.
2. You Build Trust Instantly
When an AI references your site, it acts like a digital recommendation. It signals authority and accuracy, crucial for health and dental topics.
3. You Outrank Local Competitors
Most local dentists haven’t optimised for AI-driven search yet. That means early adopters can secure long-term visibility and authority before the market catches up.
4. You Future-Proof Your Marketing
AI results are reshaping how search works. By optimising for LLM citations now, you’re staying ahead of Google’s next evolution.
How to Earn LLM Citations
1. Create “Citable” Content
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Write expert, focused content that answers real patient questions.
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Use clear structure: headings, bullet points, short paragraphs.
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Keep it factual and well-sourced. AI prefers authoritative info.
2. Add Structured Data
Use schema markup (Dentist, LocalBusiness, FAQpage) so AI systems can easily understand your pages.
3. Strengthen Local Citations
Keep your Name, Address, and Phone (NAP) consistent across Google Business Profile, Yelp, and dental directories.
4. Format for AI Retrieval
Use concise, direct answers:
“The average cost of a root canal in Dorset ranges from £300 – £600.”
This makes it easier for AI models to lift your content into their responses.
5. Promote Your Expertise
Earn mentions from local media, dental associations, and partners. The more your practice is discussed online, the more likely AI systems are to notice.
Example: Dentistry@68
Imagine Dentistry@68 writes an article:
“How Much Do Dental Implants Cost in Dorset (2025 Guide)”
They:
- Use schema markup
- Include FAQs and local pricing
- Get featured on a local health site
When users ask ChatGPT, “What do dental implants cost in Dorset?”, the model may cite Dentistry@68, putting their brand directly in front of new patients.
If you would like to improve your online visibility and attract more patients, we can help you optimise your website for both search engines and AI-driven platforms. Get in touch today on 01202 677277.
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