Why you should be using Video Marketing

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27 September 2019 | | Marketing, Social Media

Businesses have taken notice of the overwhelming number of customers who prefer to watch videos for information and entertainment.

It’s no secret that consumer attention is best held by video: the storytelling ability is heightened with video vs. written content.

…It’s said that online video will make up 80% of all online traffic by 2021.

The 12 Types of Marketing Videos

1. Demo Videos
2. Brand Videos
3. Event Videos
4. Expert Interviews
5. Educational or How-To Videos
6. Explainer Videos
7. Animated Videos
8. Case Study and Customer Testimonial Videos
9. Live Videos
10. 360° & Virtual Reality Videos
11. Augmented Reality (AR) Videos
12. Personalized Messages

YouTube

Businesses should tap into YouTube – The world’s 2nd largest search engine. YouTube’s search engine is 2x more popular than Bing.

When you publish SEO-optimized YouTube videos, you’ll own more Google real estate as 55% of all Google search results contain at least one video. Google has also started to blend YouTube results into Google Image search.

The benefits of Video Marketing

  1. Video drives more organic traffic and conversions
  2. Video Shows Great ROI
  3. Viewers Retain Information Better than Readers
  4. Video Content Performs Great across All Channels
  5. Optimize Your Video for SEO
  6. Video Builds Trust
  7. Google Loves Videos
  8. Video Appeals to Mobile Users
  9. People use videos to learn about your products
  10. Video Encourages Social Shares

If you would like any further information then give the Dental Design team a call on 01202677277.

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