Dentists and other small business owners are entering into an era where the majority of their new customers will come from the internet. As a result of this increased online competition is forcing many to develop and optimise their online marketing strategies in order to remain competitive.
I've put together a list of internet marketing tips that I feel would be useful for Dental Practices looking to gain a competitive advantage online. Enjoy!
Consider your online goals: Ultimately, it should be to drive more business, but how exactly will it do that? Is your online marketing strategy to drive brand awareness for an existing patient base, or are you looking for a more direct response by increasing patient numbers?
Evaluate your website’s content – Content is King. What does your website say? Is the content unique and useful? Will people learn anything when they visit your site? When was the last time you added new content? Does your website reflect your Dental Practice? Does it include 'call to action' to encourage users to call your practice or to send an online form? All important questions to consider.
3. The tag.</strong> Visit your website. Look at the very top of your browser window. What do you see? Does it describe the page you’re looking at? Is it a unique description? Does it contain the keywords you want people to associate with that page of your website? Most Title tags should include 'Dentist' and your Practice's location.</p>
<p><strong>4. Call tracking and analytics.</strong> You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google analytics is free and a very useful tool to check how well your online marketing campaigns are performing. In addition installing Call tracking software will ensure you can fully measure you performance and the number of enquiries you are receiving.</p>
<p><strong>5. Take advantage of free local business directories.</strong> There are a few great local business directories that are completely free. Start to get your Practice listed in local directories such and Yell, Google Places and Touch local amongst many others and you'll start to see your ranking improve and more traffic driven to your site.</p>
<p><strong>6. Check out your competition.</strong> Visit your competitors’ websites. Do searches for keywords related to your business. Find out what others in your vertical are doing and saying. This is a great way to get ideas and take stock of your own company’s online marketing efforts.</p>
<p><strong>7. Repeat after me – “I have an ugly baby.”</strong> A lot of business owners love their websites, but the first step to improving your website is to admit that it has some deficiencies. No website is perfect, and every website can use improvement. <em>If you have a website, you have an ugly baby</em> [sorry]. Just how ugly your website is, however, is open to discussion.</p>
<p><strong>8. Start blogging.</strong> Every business, and we mean every business, has something to gain by blogging and absolutely nothing to lose. Unique, fresh and regularly updated content is fantastic for local SEO for example!</p>
<p><strong>9. Post online video.</strong> Video is still a little cutting-edge for some, but the benefits can’t be understated. Online video again is great for SEO but it can also increase engagement rates on your website and provide a better user experience.</p>
<p><strong>10. Contact us! </strong>Dental Design have over 10 years of experience in running online marketing campaigns, you can then concentrate on what you do best…dentistry!</p>
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"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend"
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"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...."
<strong>Emma Smith</strong>
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<span>"I cannot recommend Dental Design highly enough"</span>
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"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful."
<strong>Michelle Molloy</strong>
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<span>"Really great company to deal with"</span>
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"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..."
<strong>Joanna Gallop</strong>
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"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..."
<strong>Abhay Shah</strong>
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"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... "
<strong>Lucy Jones</strong>
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<span>"Has been invaluable and gone out of her way to help us"</span>
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"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!"
<strong>Sandra Luck</strong>
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<span>"We love the look of our practice website. Very professional!"</span>
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"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..."
<strong>Harvey Rook</strong>
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<span>"Dental Design stood out both in their knowledge of the industry and their professionalism"</span>
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"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..."
<strong>Neil Shah</strong>
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<span>"The team and package offered at dental design was unrivalled"</span>
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"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..."
<strong>KiKi Wilmot</strong>
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<span>"absolutely fantastic and are always on hand to help"</span>
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"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..."
<strong>Luke Lucas</strong>
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<span>"Dental Design are fantastic to work with"</span>
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"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..."
<strong>Sophie Harper</strong>
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<span>"always met with a swift and professional response"</span>
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