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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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For years, Google Analytics has been the backbone of how we understand website performance – tracking patient visits, form submissions, and campaign success. It’s familiar, powerful, and free. But lately, we’ve been asking ourselves: are there better-suited tools out there?…
When it comes to attracting new patients and keeping existing ones engaged, dental practices often focus on their website, social media and paid advertising. While these channels are important, one of the most powerful and often overlooked tools in dental…
What do you want? I don’t mean to sound impertinent there, but it’s a (if you’ll excuse the pun) pertinent question. From a marketing perspective, establishing what you actually need is vital to ensure that what you’re doing is driving…
In 2025, Google’s search results pages (SERPs) look very different from a few years ago. Between AI-generated summaries, featured snippets, “People also ask” boxes, and Google Business Profiles, many users now find the answers they need without ever clicking a…
With AI systems like ChatGPT and Google’s AI Overviews shaping how people find answers, dentists need to think beyond Google rankings. LLM citations are a new type of online visibility that can help your dental practice appear in AI-generated answers,…
Following our Q2 analysis, we’ve reviewed the latest data from Google Ads campaigns we manage for dental practices across the UK. This Q3 benchmark update highlights how performance has shifted over the summer months – offering valuable insights into trends,…
“The future of AI is not about replacing humans, it’s about augmenting human capabilities.” – Sundar Pichai, CEO of Google. With the best will in the world, you can’t be everything, everywhere, all at once. As much as you’d like…
With 78% of local mobile searches resulting in offline visits within 24 hours, it’s imperative for dental professionals to optimise their online presence to attract and retain patients. This guide delves into the most effective local SEO strategies tailored for…
There is no denying that AI-powered search platforms are on the rise. They’re gaining attention quickly, with some showing triple-digit growth month on month. But when it comes to bringing patients through your doors, organic search is still leading the…
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