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By Aniqa Tabassum / On August 15, 2025 / In AI, Lead Generation, Marketing, Technology
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By Lucy Mander / On August 14, 2025 / In Uncategorised
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Broad match keywords have become one of the most debated topics in Google Ads. Google continues to push automation, encouraging advertisers to rely on broad match alongside smart bidding to drive performance. On the surface, it sounds appealing. Less manual…
One of the most common questions we hear is simple: how long will it take for my PPC campaign to work? The honest answer is that while campaigns can generate activity quickly, consistent, high-quality performance takes time to build. Paid…
Before we dive into the data, let’s define the shift. We are moving from the era of SEO (Search Engine Optimisation) to GEO (Generative Engine Optimisation). While SEO focuses on ranking your website on a results page like Google, GEO…
If you run a dental practice, you already know how important it is to rank well on Google and appear in local search results. But many practices miss out on one useful tool that can boost their online visibility: structured…
If you’ve been running Google Ads for a dental practice over the past few years, you’ve probably noticed one thing: costs are going up. Cost per click is rising, cost per lead is creeping up, and in many cases, practices…
That time of year has rolled around again, the spreadsheets are out, the accountant is asking sensible questions, and someone has inevitably said, ‘Right, what are we actually spending next year?’ When a private dental practice is planning its budget…
Performance Max (PMax) has become one of the most talked-about campaign types in Google Ads. And for good reason. It promises more automation, wider reach, and better results using AI. But from a dental marketing perspective, the reality is a…
If you’ve logged into your Google Ads platform recently and noticed some new conversion actions popping up, you’re not alone. Google has been busy introducing “Google-hosted” conversions that trigger automatically when you have location assets (formerly known as location extensions)…
SEO has always been data-driven, with marketers relying on specialist tools to track rankings, backlinks and performance. Now, AI is changing SEO and it’s reporting with automated insights and predictive analysis. But how accurate are these tools, and do traditional…
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