21 Random stats and facts about Google Adwords
Last week our 5 strong SEO team of Marcus, Lucy, Leigh, Faye and myself passed our Adwords certificates, gaining qualification to manage Adwords accounts to the highest standard for another year. In honour of this achievement, my blog lists some interesting facts and stats about Google Adwords courtesy of Wishpond.
Google Adwords continues to provide our dental practice accounts with targeted and monitored online advertising for specific keywords for ROI and branding.
Call our skilled (and qualified) team on 01202 677277 to discuss your online advertising strategy.
1) At least 95% of Google’s total revenue comes from advertising
2) Google rakes in 33% of all online ad revenue (38.6 billion out of 117.6 billion)
3) The average click-through-rate for a Google ad is 3.16%
4) An ad in the first search position has an average click-through-rate of more than 7%
5) Number of businesses advertising on the Google Search Network: Over 1.2 million
6) Number of sites that are part of the Google Ad Display Network: Over 1 million
7) YouTube (part of the Google Ad Display Network) has a monthly viewership equivalent to roughly 10 Super Bowl audiences
8) A YouTube homepage Ad costs, on average, $400,000
9) There are at least 300,000 mobile apps currently serving Google Mobile Ads
10) Mobile phone listings work: 70% of mobile searchers call a business directly from Google Search
11) 33% of all Google search clicks are generated through mobile
12) Spending on PPC ads rose 12% year-on-year in the fourth quarter of 2013
13) The click-through-rates on Google Adwords jumped 25% in Q4 2013 vs. Q4 2012
14) Between December 2012 and December 2013, there was a 27% increase in total Adwords spend
15) In 2014, 72% of Google AdWords marketers plan to increase their PPC budgets
16) Online marketing, including PPC ads, is 54% successful at generating leads
17) Local TV advertising (on the other hand), is 1% successful at generating leads
18) Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
19) If there is no right-hand column, 45.5% of people can’t tell the difference between organic and paid search results.
20) “Insurance” Is the most expensive AdWords keyword. It costs, on average, $54.91 Per click
21) The Google Display Network serves 180 billion impressions (views) each month, equalling about 6 billion every day
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