Your current website took hours of time and effort; we laboured over layout, colour choices and photos, tweaking copy and calls-to-action. The thought of starting this process over again might fill you with dread but if your site is not showing growth, the chances are you are long overdue a redesign.
Here are 5 signs the time to redesign is now:
Sign 1: Your website is not delivering the traffic, leads and conversions you expect
If your website is getting a little long in the tooth but still gets results, there’s probably no reason to mess with a good thing. But if you’ve seen significant drop-offs in traffic and leads, your patients are clearly not finding what they’re looking for and you should seriously consider a site upgrade to bring them back.
Sign 2 : Bounce rate is growing
Usually, the most important reason to turn for the redesign is a high bounce rate. Bounce rate, in most cases, is not about the visual part (however, it is still extremely important), but about the user experience. If patients don’t get the information they want quickly, they will hit the back button.
Sign 3: All your competitors have newer websites
While it’s true that you should do what’s right for you rather than blindly following what others are doing, if your competitors have websites that look and work better than yours, you’re going to be at a significant disadvantage. You should never feel embarrassed to give out your URL.
Sign 4: Your website is more than 5 years old
There’s no hard and fast rule for how long a website should last but there have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years, so if your site is more than a handful of years old, it will almost certainly benefit from a redesign.
Sign 5: It takes longer than 3 Seconds to load
Run your website through a speed tester like tools.pingdom.com to see how quickly it loads. If it’s longer than three seconds, you need to speed it up. Some patients will give up on a site that’s slow to load.
We know pulling the trigger on a redesign isn’t easy but sticking with a website that isn’t working for you is going to hurt more in the long run.