Many dental practices have set up and promptly given up on Google+. Many feel disheartened with the social network and cannot see the value when compared to other more mainstream social networks such as Facebook and twitter.
However, the time has come to dust off those profiles and explore Google+ once again and check out some of the great features which you can use to your advantage to promote your dental practice and expand your reach.
Have you noticed that on some listings on the Google results pages have a photo of a person next to them? It certainly draws your eye to that listing over others doesn’t it? This is called Google authorship. Setting this up is easy, all you need is a Google+ profile.
Install (or ask us to!) a Google+ badge on your website, encouraging visitors to your website to click through and see what you’re doing on Google+- no one will find you if you don’t push them in the right direction.
Hashtags are no longer reserved for twitter users, they’re now available on Facebook and Google+. Use them to gain added exposure to your posts and converse over popular trending topics.
Google+ has introduced extra-large cover photos at 2120 pixels by 1192 pixels- use them to your advantage! Google+ provides a fantastic branding opportunity here so show off your practice with a great photo or eye catching design.
Google+, similarly to Linkedin and Facebook, allows you to create and join communities. By being vocal in these groups, it will help promote your practice brand and drive traffic back to your page and website.
Google Local Reviews:
Try and encourage your patients to leave as many reviews as possible. This will help promote your practice in the search engine results pages- patients are far more likely to choose a practice with 10 good google reviews rather than 2!
By brushing off the dust from your google+ pages and exploring these options, you’ll be able to establish authority, increase visibility and grow an audience. If you would like some advice about sprucing up your Google+ page, give Dental Design a call on: 01202 677 277.