Are you using your Facebook page to full advantage?
Many practices are utilising the opportunities
of social media to help enhance their patient’s experiences and try to gain new patients. Facebook is quickly becoming the dentist’s medium of choice by building Facebook fan pages. However, do you really know the best way to use Facebook to get the most exposure?
At Dental Design we like to keep up to date with the latest developments in the digital marketing field and social media is no exception. A member of the team recently attended an online webinar all about the importance of Facebook and what it can do for you, here are some of the main highlights of the session.
Facebook doesn’t post absolutely everything that a person’s friend or liked fan pages say, there’s purely too much information. Therefore Facebook decide whether your message appears in someone’s newsfeed with the following formula: Edge weight + Affinity + Recency.
Edge Weight:
Videos > photo > status > like
All content posted by brands on Facebook is called an edge. Videos are far more likely to appear on someone’s newsfeed than a like. However, it’s important to use a good mix of video, photos and text on your page, as it has been found that users are more likely to respond positively towards to page and spend longer on it.
Affinity:
If you have shown a relationship with that person/page you are more likely to show in the newsfeed. You can increase affinity by asking open ended questions to increase the likelihood of comments therefore building a ‘relationship’.
Recency:
Try and update your Facebook page at least once per week so that there is always a recent post on there. This is not only good for the person reading your page (who wants to see content that’s several months old?) but also for when you do add a new message, more people will be likely to see it.
To conclude, Facebook is social, so try and be personable, informative, educational and fun with your posts and try to mix things up a bit to keep your users as engaged as possible with what you have to say.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
