We all know that Twitter can be a great tool to build awareness for your practice and develop loyal patients. However, finding the right people to connect with can be challenging. Using geolocation data can help you find the right people to connect…
Can Social Improve Your Online Presence?
18 October 2016 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaGoogle uses about 200 ranking factors in their algorithm but how can social media influence your websites performance. The number of times your page/domain has been shared on Facebook has an impact on your rankings and is the most valuable…
It’s a wrap! Thank you to everyone who came to visit the team throughout the Dental Showcase and for being great sports with our photobooth! In fact, our photobooth brought with it a whole array of fantastic beards! See for yourself… #beardsofshowcase…
Penguin 4.0: what does it mean for your SEO?
6 October 2016 | Lucy Mander | Marketing, Search Engine OptimisationAt the end of last week Google finally rolled out it’s Google 4.0 algorithm update. The links which point to a website dramatically affect the performance of a website in the organic search results. These links can have a positive and…
How can your practice improve emotional connections with patients?
20 September 2016 | Lucy Mander | Marketing, Social MediaPatient satisfaction doesn’t always guarantee patient loyalty. Satisfied patients frequently change their Dentist or Doctor due to finance options, convenience, and long wait times among other reasons. You need something a little more than satisfaction to achieve loyalty. An emotional…
After your website gets potential patients interested in the services that you offer, they will most likely head to your “About Us” page to make sure your practice is the right choice for them. On the web you can’t communicate with…
Local SEO and On-page Optimisation
7 September 2016 | Lucy Mander | Marketing, Search Engine OptimisationWith local search becoming more and more important for small businesses it’s important to understand the basics. This includes building citations, gaining online reviews, creating quality content and on-page optimization for increasing the chances of ranking higher in local search…
A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. Creating calls to action for Social Media that actually convert is extremely…
Optimise Your Video’s To Improve Rankings
26 August 2016 | Lucy Mander | Creative Design, Marketing, Social MediaVideo content has skyrocketed over the past few years and hosting videos on your own YouTube channel and website can be extremely beneficial for your Search Engine Optimisation. Consider the following tips to help put you ahead of the competition:…
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