Social media shapes how your practice is perceived, so the decision to manage it internally or to outsource it should be weighed carefully. Building a social media campaign for your practice can be a very time-consuming process and running a small…
Only growing in popularity since its release in 2011, Snapchat, the popular mobile messaging service has recently rolled out its anticipated “Discover” feature. Originally drawing the teen crowd for its immediate sharing and quick communication, Snapchat is now aiming for an older crowd with its…
Content marketing has grown to becone one of the most powerful tools available for doing business and connecting with targeted patients through the internet. Practices must have an effective content strategy because the majority of their purchase-decision making process has…
Blogging on a frequent basis is a relatively easy and inexpensive way to enhance your inbound marketing, drive traffic to your site, and attract more potential patients. A regularly updated blog can produce a constant stream of interested patients. When you publish…
Everything you say and do online can have an impact on your reputation and can be affected by what others say about you. Your online reputation isn’t just what you put up online but how you put it online, where…
Optimise Your Landing Pages
6 January 2015 | Lucy Mander | Creative Design, Marketing, Pay Per ClickVisitors arrive at your web site through a variety of online channels: pay-per-click (PPC), organic search (SEO), e-mail offers and print ads. Once there, they need to fulfill the objective of acting upon a promotion, or buying a specific product….
Marketing Predictions For 2015
30 December 2014 | Lucy Mander | Creative Design, Marketing, Search Engine OptimisationWith just two days left in 2014, it’s time for some annual digital marketing predictions for the upcoming year. 1. Content marketing – Content marketing has become a large part of many marketing budgets. Businesses are continuing to move from…
A great website is useless without traffic, and more importantly, qualified traffic that converts visitors into customers. This is where search engine optimization (SEO) and pay-per-click (PPC) come into play. PPC works hand in hand with SEO, driving visitors to…
Over the past year, video has really taken off dramatically. YouTube alone has more than 4 billion views per day and is the second largest search engine right after Google. Video marketing is one of the most effective ways to promote…
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